How to professionally photograph resin products
Quality photographs are the cornerstone of successful presentation of your resin products on social networks and e-shops. Properly photographed products will attract attention, increase customer interest and help build your brand. Here are some proven tips on how to achieve professional results without expensive equipment.
- Light is key
The best photos are taken in diffused daylight. The ideal place is an area near a window where there is no direct sunlight. This creates harsh shadows and unwanted reflections on the glossy surface of the resin. Soft, even lighting will best bring out the colours and transparency of your products.
- Simple background will let your product stand out
Choose a neutral, non-distracting background that won't compete with your piece. White paper or cardstock, wood panel or fabric in neutral shades works great. A simple background will allow all the details and colors of the resin to stand out.
- Details sold
Don't forget the close-ups that reveal the fine details, texture and uniqueness of each piece. It is often these close-up photos that convince the customer of the quality of your craftsmanship.
- Shoot from different angles
Especially with three-dimensional objects, it is important to capture the product from multiple perspectives. This gives the customer a comprehensive idea of what the product looks like from all sides.
- Context and styling sell the story
Place your products in the context of their use - earrings on a model, coasters on a drinks table, decorative elements in an interior. These photos help customers imagine what the product would look like in their lives.
- Basic photo editing
Even simple post-production can work wonders. Learn how to adjust brightness, contrast and cropping. There are many user-friendly apps available for your phone, or you can use Canva on your computer. However, don't overdo it with filters, which can distort the true colours.
- Consistent style builds a brand
Create a recognizable photographic style and stick to it. A consistent look to your photos will help build your brand identity and customers will easily recognize your products.
Quality photography is an investment that will pay you back many times over in increased interest in your products!
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